YVES SAINT LAURENT
Prugent Diam Europe was solicited by Yves Saint-Laurent for the design of its European and Middle Eastern travel retail spaces. To meet the demands of this project and ensure high-quality service, Prugent Diam Europe created a special team dedicated exclusively to the Yves Saint-Laurent brand. Along with the fabrication of furnishings, Prugent Diam Europe manages POS advertising and factory-stored testers. This service ensures high responsiveness and expediency concerning installations for each new Yves Saint-Laurent project. Upstream, the company benefits from its duty-free experience to demonstrate its innovative capacity to create furnishings adapted to distribution channel specificities. Prugent Diam Europe delivered advice on the use of highly resistant materials suited for this type of distribution channel while respecting the brand’s upscale DNA.