Prugent Diam Europe had already designed the prestigious boutique, Fred sise in Paris, rue de la Paix. So when the jeweller decided to redesign its emblematic Croisette store in Cannes, France, it naturally turned to Prugent Diam Europe. The Malherbe agency produced the designs and the two companies collaborated to bring their respective expertise into fruition.
The specifications for this site were very precise and rigorous, especially concerning security, which implicated Prugent Diam Europe’s metalworking expertise. The design of numerous anti-burglary window displays set in very thin, diffused-light-integrating profiles illustrate Prugent Diam Europe’s technical mastery.